TECH Talk: Beyond Crypto Bros - Onboarding Normies with Web3 ID
Web3 adoption is accelerating at an unprecedented pace, with major retailers like Shopify, Walmart, and Amazon entering the cryptocurrency space. These developments mark a significant shift in public perception and accessibility of blockchain technology. As these household names integrate crypto payments and develop stablecoins, they effectively signal to other businesses and consumers that Web3 is becoming mainstream. This increasing adoption highlights the growing importance of digital identity in the blockchain ecosystem.
Digital identity through Web3 domains represents a crucial evolution in how we establish presence online. Unlike traditional usernames controlled by corporations, Web3 domains are owned by individuals, providing permanent digital identities that can't be taken away if a platform disappears. This ownership model fundamentally changes the relationship between users and their online personas, creating true digital self-sovereignty for the first time.
However, onboarding "normies" – those unfamiliar with Web3 – presents significant challenges. The language barrier between crypto enthusiasts and the average person remains substantial. When attempting to introduce someone to Web3 domains, having an effective "elevator pitch" becomes critical – a concise explanation delivered in roughly 10-15 seconds that captures interest and communicates value. The challenge often involves needing two separate pitches: one explaining blockchain basics and another specifically for Web3 domains.
Effective onboarding requires starting with familiar concepts. Comparing Web3 domains to usernames on social media platforms or Cash App tags provides relatable reference points. Most people understand the value of having a good username or handle, making this comparison particularly effective. Similarly, explaining blockchain transactions by comparing them to Cash App transfers helps bridge the knowledge gap while highlighting the advantages of blockchain: faster transfers, unlimited amounts, and direct peer-to-peer connections.
Education-first approaches have proven particularly effective for onboarding. Rather than overwhelming newcomers with technical jargon, directing them to educational resources allows them to learn at their own pace. This approach creates informed users who better understand the value proposition of Web3 domains. Resources like LearnWeb3.xyz, specialized modules, and even Coinbase Learn provide structured educational pathways that do the heavy lifting of explaining complex concepts.
Incentives dramatically accelerate adoption by providing immediate value. Giveaways, reverse scholarships, daily rewards, exclusive access to tools or communities, and similar incentives create excitement and encourage participation. People who might otherwise remain disinterested often engage when there's something tangible to gain. These incentives need not be expensive – even small rewards can generate significant community engagement and loyalty.
Creating "success moments" represents the final crucial element in effective onboarding. When someone acquires their first Web3 domain, experiencing an immediate benefit locks in the value proposition. This might include receiving an on-chain certificate, instant rewards, access to exclusive communities, or practical uses for their new digital identity. These moments transform abstract concepts into tangible benefits, significantly increasing retention and encouraging users to share their positive experiences.
As Web3 technology continues advancing rapidly, pioneering effective onboarding strategies becomes increasingly valuable. Every successfully onboarded person potentially becomes a lifelong community member and advocate. By developing comprehensive funnels that incorporate clear communication, educational resources, meaningful incentives, and memorable success moments, Web3 domain owners can significantly expand their communities and the broader Web3 ecosystem.
Want to LEARN more about Web3 Domains and Digital Identity?
My name is Marcus Andrews aka” WenAirDrop”, founder of IHeartDomains LLC, and since 2022 we have been a leading resource for News, Innovations, Education, Alpha and Business Development in the Web3 Domain & Digital Identity space.
If you're interested in Web3 domain insights, development, and news, don't miss our upcoming TECH Talk episodes featuring industry builders. Join our live discussions on Twitter/X spaces and engage with our community on platforms like Warpcast and Link3 for real-time updates and valuable ALPHA. Your journey into the future of digital identity begins with us!
